A collaborative project with Open, on a mission to help Gen Z with their mental health, in collaboration with Mind, and encourage conversations. For my outcome I focused on Seasonal Affective Disorder, also known as S.A.D.
My first thought with this was that it is something so subtle but so obvious too. We always have conversations about the weather like it’s nothing but what about if we get to the real issue lying beneath that? What if the conversation took a different approach and actually discussed mental health with friends and family?
I focused on strategy and created a campaign spanning the whole of the winter/ dark months, meaning that there is support and cover through the whole time when S.A.D is heightened. By the campaign having a start and end date it means that there is an awareness of progress and a timeline through the winter, with knowledge of things to look forward to as the months go on.
Through using the iconography of glow sticks there is a familiar symbol representing this campaign. The glow is the light that this campaign brings to those suffering with S.A.D – the more glow bands the brighter the light. This is about Mind being the leader (light in the darkness) and encouraging people to help one another and make it through the winter by managing their S.A.D.