Zijie Zhang

Hi! I’m Zijie Zhang, a recent graduate of UAL London College of Communication. During my undergraduate period, I experienced and learned traditional graphic design, such as advertising posters, font design, and brand image. I was also encouraged to break through my previous understanding of graphic design. Recently, I tried to use multiple media in graphic design to make up for the loss of emotion in the visualisation process. My designs often start from a particular social context and conducting research, hoping that the work can have a connection with social life and, at the same time, convey the meaning and concept that can cause profound reflection and resonance with the audience.